Midsize consumer products companies are adjusting their approach to business transformation by rethinking traditional organizational priorities, according to a new survey by the SAP Insights research center.
Innovation in technology, products and services, and sustainability surfaced as crucial drivers for growing revenue and efficiency, operating more sustainably, and adapting to new risks. In addition, surveyed business leaders revealed the priorities, opportunities, and threats that they are considering now and for the near future, as well as their transformation plans for elevating their profitability and competitiveness.
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