Mastering the New Customer Data Landscape
Many businesses have become accustomed to “going it alone” for customer experience initiatives that tap into customer relationship management, data management platforms, marketing automation, and other marketing technology platforms. This can result in multiple, disparate data silos that make some vital functions difficult or even impossible.
To move your digital strategy from “then” to “now,” your business needs to focus on three key objectives to unlock the potential for more valued, trusted customer relationships:
- Seamlessly connect customers with brands across devices, channels, and regions through flexible and secure registration and authentication screens and flows.
- Transparently collect, track, and manage preference and consent data across the entire customer lifecycle, and maintain a complete history of consent and communication preferences for audit purposes, while giving customers control over their own information and experiences.
- Unify data into permission-based profiles for each customer, then centrally govern, orchestrate, and analyze those profiles to power trusted digital experiences without tying up excessive development resources.
To learn more, download the solution brief, Solutions for Building More Trusted and Valued Relationships with Customers.