NTT DATA Business Solutions

Power Trusted Digital Experiences with First-Party Data


To drive the kind of delightful, personalized, and transparent experiences that today’s savvy and mobile customers demand, you need an identity-driven customer data platform that helps your business:

  • Transform consumer identity, profile, and account status data captured from online users into a unified profile for each customer.
  • Orchestrate this profile or specific attributes within it, including account status changes, across your business by bi-directionally synchronizing data with any application, service, or data layer in your digital technology landscape.
  • Govern your customer profiles throughout the customer lifecycle according to each user’s status (unregistered, registered, verified, active, blocked, deleted, and so on), along with consent records and communications preferences (e-mail or SMS) and other custom marketing activities.
  • Analyze customer identity, profile, and account status data to plan, predict, and optimize each customer’s experience across brands, channels, devices, and regions to drive higher conversion, engagement, and lifetime customer value.

To learn more about how SAP Customer Profile can help you power trusted digital customer experiences with permission-based, first-party data, download the solution brief, SAP Customer Profile: Power Trusted Digital Experiences with First-Party Data.