When it comes to consumer data privacy, global enterprises currently face two significant challenges:
- Widespread consumer mistrust in how companies use, store, and manage their data.
- New data privacy regulations, such as GDPR, that require businesses to give customers more control over their personal data.
To earn customer trust and loyalty while satisfying the requirements of privacy regulations, your business needs a solution to:
- Deliver relevant, engaging and trusted experiences to customers on their own terms.
- Offer customers control of their profiles, preferences, and consent data regardless of the device, channel, or platform they use.
- Track consent history effectively across the customer lifecycle to comply with GDPR as well as other consumer data protection and privacy laws.
Download the solution brief, Build Trusted Customer Relationships Based on Transparency and Control, to learn more.