A Guide for Growth & Profitability in a Changing Landscape


Macroeconomic and emerging digital trends are triggering the need for consumer products companies to adjust their approach to business transformation by rethinking traditional organizational priorities.

When asked to rank three organizational priorities for now and beyond the next 12 months, consumer products executives identified increasing revenue growth as most important, followed by improving operational efficiency and mitigating risks. Innovation in technology, products and services, and sustainability were seen as crucial drivers for growing revenue and efficiency, operating more sustainably, and adapting to new risks.

This guide examines the primary value drivers for the consumer products industry and how SAP technology can help to improve outcomes in key focus areas.