Guide to Omni-Channel Commerce in the Digital Era

Digital transformation has touched every industry, and the pace of change is faster than ever. Today’s businesses face tremendous challenges to differentiate, adapt, and meet ever-changing buying behaviors of digitally empowered customers.

The truth is, many businesses cannot support an omni-channel customer journey today, with only 12% able to provide a seamless hand-off between channels. Legacy applications, integration challenges, and data silos get in the way.

To compete in today’s digital economy, you’ll need these capabilities:

• Deliver a seamless customer experience at every touch-point, every time. This means synchronizing across all channels (online, social, mobile, call center) and using agile, streamlined back-end processes for more consistent customer interactions.

• Attain a single view of customers for the company, and a single view of the company for customers, through singular, centralized product and customer information across all channels.

• Drive revenue and customer conversions through personalized real-time customer experiences and promotions and shorter time to market, with simplified expansion to additional channels.

Download our eBook, Guide to Omni-Channel Commerce in the Digital Era, to learn how you can begin to address these challenges.