SAP commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the SAP Commerce Cloud. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the SAP Commerce Cloud solution on their organizations.

To better understand the benefits, costs, and risks associated with this investment, Forrester surveyed and interviewed 40 customers with years of experience using SAP Commerce Cloud and developed a composite or representative organization based on benefits and cost data gathered from the customer surveys and interviews.

Prior to using SAP Commerce Cloud, the composite organization delivered a large portion of their sales via account managers assigned to specific regions; however, each market had its own backend system for invoicing, collecting data, and processing orders. This made reconciliation between different systems a manual effort, and led to inconsistent user interface and experience for customers.

Benefits and costs included:

  • $15.9 million increased net-new revenue due to improving average order value
  • $7.1 million improved margins due to reduction in processing costs
  • 50% increased revenue through the digital channel

For more findings from the study, download the report.