SAP commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAP Sales Cloud. The purpose of the study is to provide readers with a framework to evaluate the potential financial impact of the sales application on their organizations.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four customers and surveyed 30 with years of experience using SAP Sales Cloud. Most of the organizations are global and have more than 5,000 employees.

Prior to using SAP Sales Cloud, they were using a combination of CRM products, including SAP CRM, other cloud CRM platforms, and homegrown systems. They lacked a consolidated view of the sales and marketing funnel at the company, region, and management level, which led to sales inefficiencies. Company leaders struggled to connect systems to get a single, high-level view of sales, forecasting, and pipeline data in one place. And sales team members could not access customer or product information from back-office systems while in the field to get a 360-degree view of their accounts.

This changed with SAP Sales Cloud:

  • 437% return on investment
  • $4 million increased income (present value)
  • $16.2 million in sales productivity savings

For more findings from the study, download the report.