Manufacturers are at the center of the digital revolution. With new connected manufacturing processes and unprecedented access to machine information, these companies find themselves in an environment where they need to fully assess their products, markets, customers, technologies and other factors to develop an effective digital strategy.
A new dynamic has resulted between customers and manufacturers where it’s now imperative to become more customer-centric while collecting and interpreting massive amounts of machine sensor data. Manufacturers need to increase their understanding of customer behavior and requirements while developing innovative products and providing new value-added services. As customers’ expectations increase, it’s important for manufacturers to gain customer insights to deliver personalized customer experiences, leading to greater loyalty and margin growth.
Manufacturing companies across the industry -- from consumer products to heavy equipment, machinery and others -- need to master their organization’s digital transformation for continued success in today’s digital economy.