Not so many years ago, things were vastly different in the consumer products industry. That’s a blindingly obvious statement, but consider where the industry came from.
Fast forward to today. The availability of first-party data in addition to other sources has made the fears of the previous data explosion seem a bit silly. But that is what technology has done for the betterment of the industry.
Clearly, the consumer products industry is evolving at an unprecedented rate. From data and technology to shifting consumer preferences, companies must stay ahead of the curve and innovate to remain competitive. But what exactly is driving this rapid change, and how can both consumers and businesses adapt to the shifting dynamics?
